The Effect Of Brand Experience Provider On Brand Experience: Focus On Korean Cosmetic Brand Shop
نویسندگان
چکیده
منابع مشابه
Relationships among Brand Experience, Brand Personality, And Customer Experiential Value
The purpose of this study is to evaluate the relationships among brand experience, brand personality, and customer experiential value. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience. An empirical survey conducted with 270 real consumers in...
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15 صفحه اولThe Effects of Experience with Brand Extensions on Parent Brand Knowledge
The influence of brand extensions on the parent brand is important to seen has explored the effects of actual experience with them despite the fact that perceptions based on experience are imunderstand because they may change its core beliefs and thus either enhance or jeopardize its positioning. However, previous research has focussed on portant determinants of product knowledge (Smith and Swi...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2017
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v33i6.10055